Store Manager
Main Purpose
To lead and motivate the store team in order to maximise sales and profit, whilst constantly looking to enhance the
customer experience through the highest retail standards.
Act as a ‘Brand Ambassador’-representing and promoting the Clarks brand in and out of store.
Retail Managers have a wide range of responsibilities from helping out on the shop floor to making long-term plans for the future, their daily duties typically include:
Recruiting and training staff
Setting staff targets, motivating them and reviewing their progress
Conducting performance reviews and appraisals
Maintaining detailed and accurate sales and profit data
Dealing with customer complaints and feedback
Managing stock levels and devising pricing structures
Ensuring compliance with all relevant legislation including health and safety standards
People Management
Creates a lively, buzzing environment so that the store is a great place to work and shop.
Communicates to all departments what needs to be done, and the common goal to be achieved
Recruits the best people using the company materials and processes, and manages the induction process in-store to give
a consistent welcome to all new team members.
Conducts performance reviews for immediate reports, identifies training needs and supports personal development plans.
Manages the performance and development review process in store so that all team members have regular reviews which
develop them and allow for succession planning.
Leads the team by maintaining a presence on the sales floor during peak selling windows and demonstrating consistent
and correct use of sales floor control and selling models.
Gives instant feedback on performance on a daily basis.
Manages Health and Safety procedures in store and makes sure everyone understands the part they play in this.
Manages all Employee Relations issues (including underperformance issues) fairly in accordance with Company Policies and Procedures.
Regularly reviews own performance and maintains a personal development plan.
Financial
Full Profit and Loss accountability
Other Measures
Store sales, KPI'S, service, returns, employee engagement
People
Direct/Indirect responsibility for a small team within the store.
Profit / Commerciality
Effectively manage controllable costs to minimise losses and deliver on KPIs.
Ensures all security procedures are maintained to Company standards.
Regularly reviews internal and external influences on the store which impact on sales and takes action to improve.
Develops and maintains an in-depth knowledge of the retail fashion industry.
Drives the implementation and delivery of key/new initiatives within store to achieve the objectives. Ensures the store
administration processes are carried out effectively, with stocktaking targets achieved.
Communicates effectively with Head Office and field functions regarding stock, Visual Merchandising, Human Resources
and sales to maximise store performance.
Proactively looks to improve profitability with an “own business” mentality.
Ensures the effective management of the stock flow process to maximise sales and minimise losses.
Key Relationships
Retail Management Team – Area and Regional Managers, Retail Operations Team HQ Functions – Marketing,
Merchandising, Supply Chain, HR, Finance.
Essential Knowledge
Knowledge of/interest in footwear and fashion.
Technical Skills
Evidence of regular professional and self-development since leaving full-time education.
IT proficient, familiar with using a range of systems to manage in-store activity ROI Driving Licence an advantage but not essential.
Flexibility (eg hours, store location) and mobility within area/region.
Successful Experience
Minimum 5 years significant experience in retail management including leading a team, successfully delivering customer service and brand proposition, managing profit and loss.
Footwear/Fashion industry or retail experience is not essential, but is preferred.
Demonstrable track record in successfully delivering or exceeding sales and targets.
Proven track record of commercial success.
Significant leadership experience including managing direct and indirect reports, coaching, mentoring, giving feedback and developing team members.
Track record of successful planning and organisation to deliver results – including managing staffing levels, stock management.
Well-developed communication skills – able to engage a variety of audiences and communicate effectively with them.
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