Search Engine Optimisation Executive

Role Introduction:

Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 16,000 people.

Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking a highly motivated and results-driven Group Search Engine Optimisation Executive to join our team. You will play a pivotal role in in enhancing our online visibility and driving traffic to our business across global maps, apps, search engines, voice assistants, directories and more. The ideal candidate will have a strong understanding of SEO principles, and a passion for delivering exceptional customer experiences. The successful candidate will be a confident people person who can take ownership and adopt a hands-on approach to their role. This role reports to the Head of Digital & Partnerships.

Key Responsibilities:

As Applegreen expands, the responsibilities will evolve and change over time. The core responsibilities will centre around the following areas:

Local SEO strategy development:

· Develop and execute a comprehensive local SEO strategy driving organic traffic and increased online visibility for all store listings across the Applegreen group.

· Conduct in-depth research on SEO trends, user behaviour, and emerging technologies.

· Manage external agencies ensuring they align with the strategy. Monitor agency performance and deliverables.

Local SEO management and optimisation:

· Create, manage, and optimise location listings across the Applegreen group of brands to enhance local search visibility across global maps, apps, search engines, voice assistants, directories and more.

· Ensure consistency and accuracy of business across all search platforms.

· Conduct in-depth keyword research to identify relevant local search terms and phrases that align with our target audience and business goals.

· Utilise management platforms to maximise their efficiency.

· Utilise analytics tools to track performance and identify optimisation opportunities.

· Collaborate with cross functional teams including Customer Care, Operations, Brand, Marketing etc. to improve the business’s overall online visibility and deliver an effective backlinking and content plan.

Analysis and Reporting:

· Monitor and analyse local search engine rankings, competitor insights and website traffic to measure the effectiveness of SEO performance.

· Track and analyse key performance indicators (KPIs) related to local SEO.

· Prepare regular reports on local SEO performance and provide recommendations to improve local search visibility.

· Implement strategies to track and measure the impact of SEO efforts on in-store footfall.

Website Optimisation:

· Ensure website technical health and optimise website content, to improve search engine rankings through mobile friendliness, optimising page speed and addressing technical SEO issues etc.

Digital Strategy

. Support the overall digital strategy from concept through to implementation and ongoing continuous improvement.

The Candidate should have the following:

Qualifications and Skills

· Strong understanding of local SEO principles, technical SEO, ranking factors, local search algorithms and best practices.

· Proficiency in using local SEO platforms and other relevant SEO tools [e.g SEMrush, Moz etc.]

· Experience with Google My Business management.

· Experience with voice-activated devices and platforms.

· Excellent written and verbal communication skills.

· Knowledge of HTML and CSS.

· Strong understanding of Google Analytics and Search Console.

· Experience managing external agencies.

Additional key skills & attributes:

· A strong commitment to staying updated on the latest developments in SEO best practices.

· A ‘can do’ attitude and a positive solution focused mindset and commitment to continuous improvement.

· Resilient, calm under pressure and comfortable dealing with ambiguity.

· Sound judgement and objective logical decision-making skills.

· A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.

· Proven track record of delivering to tight deadlines.

· Ability to execute directly at high quality and pace.

· Attention to detail and ability to work independently.

· Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.

· Willing to travel ad hoc if required.

Illustrative Application & Screening Process (subject to change):

Application Process:

. Please submit an up-to-date tailored CV (max 2 pages).

Interview & Selection Process:

. Two interview rounds will be required for this role.