ROI Marketing Manager

€50,000 to €60,000 per year About the role

Permanent (Open to flexible working)

Up to €60,000+ Pension + Irish Life Health Insurance + 6.6 weeks holiday (25 days + 8 Bank Holidays) + Hybrid Working (2 days per week in the office)

Dublin

We believe anyone can improve their home to make life better. From our Dublin Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a ROI Marketing Manager and you’ll be a big part of this.

Role Purpose: The Marketing Manager for B&Q Ireland will be responsible for developing, implementing, and overseeing marketing strategies that drive brand awareness, customer acquisition, and sales growth across all marketing channels. This role requires a deep understanding of consumer behaviour and retail trends within the Irish market. The Marketing Manager will work closely with cross-functional teams to ensure that all marketing activities align with B&Q's overall business objectives

Key responsibilities

Key Accountabilities / Responsibilities:

• Strategic Planning: Develop and execute the annual marketing plan for B&Q Ireland, aligning with the company's overall business strategy and objectives.
• Team Leadership: Lead, mentor, and develop the marketing team, fostering a culture of creativity, collaboration, and accountability.
• Brand Management: Ensure consistent brand messaging and positioning across all marketing communications, both online and offline.
• Campaign Management: Lead the creation and implementation of multi-channel marketing campaigns to drive footfall, online traffic, and sales, including digital, print, social media and radio advertising.
• Budget Management: Manage the marketing budget for Ireland, ensuring efficient allocation of resources and delivering maximum ROI on all marketing activities.
• Customer Insights: Analyse market trends, customer data, and competitor activities to identify growth opportunities and adjust strategies accordingly.
• Digital Marketing: Collaborate closely with the UK Performance Media Team to ensure that digital marketing campaigns for Ireland align with broader UK strategies while addressing the unique needs of the Irish market.
• Performance Measurement: Track and analyse the performance of marketing campaigns using KPIs and analytics, providing regular reports to senior management and making data-driven recommendations for improvement.

Required Skills & Experience:

• Marketing Experience: Minimum of 3 years of experience in marketing, with a strong focus on retail or consumer goods, ideally within the Irish market.
• Leadership: Proven leadership experience with the ability to inspire and manage a diverse team.
• Strategic Thinking: Strong strategic planning skills with the ability to develop and execute complex marketing strategies that drive business results.
• Brand Management: Experience in managing and evolving a brand within a competitive market.
• Influence: Ability to effectively influence and collaborate with cross-functional teams, stakeholders, and external partners to drive marketing initiatives and achieve business objectives.
• Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Budget Management: Experience in managing marketing budgets and delivering strong ROI.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present ideas and results to senior management.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment, with a willingness to adapt to changing market conditions and business priorities

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