Public Relations Manager

Summary

From our Head Office to the shop floor and everywhere in between our primary goal is to create and deliver a fantastic customer journey for everyone who shops at Lidl. 

With over 7,000 colleagues across our stores, warehouses and offices in Ireland and Northern Ireland we are a big and ambitious team. We know our people are our greatest asset and our success is down to the commitment and dedication of our team.

We are seeking a highly motivated, experienced Public Relations Manager to join our Communications team. The Public Relations Manager will be involved in developing and executing various PR campaigns for Lidl across Ireland & Northern Ireland. The ideal candidate will thrive in a fast-paced retail environment with a passion for news and skill in landing key messages with external and internal stakeholders.

What you'll do

• Full management of individual PR campaigns across consumer, corporate and CSR comms, from inception and development through to delivery of results and measurement and evaluation
• Development of strategic PR plans to include internal and external stakeholder engagement and management of relationships
• Full budget management of PR campaigns
• Drafting, editing and issuing press materials and a wide range of written and digital communications
• Conduct campaign reviews, analytics and demonstrate strong ROI per campaign
• Liaising with key departments across the business; CSR, Property, Purchasing and Sponsorship to identify appropriate news angles with a view to generating positive press coverage for the business
• Proactive engagement with key contacts in the media on a daily basis
• Developing and maintaining an up-to-date contact database across all relevant media sectors
• Managing multiple with PR agencies to deliver effective campaigns within timeframe and budget
• Managing reports for Lidl Ireland and Northern Ireland and Lidl International
• Assisting the wider Communications team with internal communications, social media, stakeholder engagement and events as required

What you'll need

• Minimum of 3 years’ experience in the PR field is essential
• Third-level degree is essential
• An in-depth knowledge of the Irish media landscape and key contacts in both corporate and consumer media
• People-person with a passion for news, storytelling and landing key messages with media and stakeholders
• Excellent communication skills
• Ability to work independently on projects and proven track record of landing strong consumer and corporate coverage, and consistently demonstrating initiative
• Ability to thrive in fast-paced and dynamic business area managing multiple projects and stakeholders
• Strong interest in retail supermarket industry
• Ability to manage time effectively, prioritise and multi-task
• Strong interpersonal skills and ability to build relationships at all levels of the organisation
• Full driver’s license is essential

What you'll receive

Through our salary system, we ensure pay equality across all positions at Lidl

• €49,500 rising to €63,000 after 3 years
• 20 days holidays per annum rising to 25 days after two years
• Private employee medical insurance
• Company pension after one year of service
• Flexible start and finish times
• Initial training and on-going development from an experienced team member
• Excellent opportunities for career progression
• Individuals recognised as high performing will be invited to join our Leadership Academy as part of your on-going development
• Dynamic work environment
• Modern office facility with free parking
• On-site gym and canteen
• Up to 2 days remote working per week
• Mobile and broadband discounts with Three network

Lidl is an equal opportunities employer. If you have any particular requirements, we will ensure any reasonable accommodations are implemented as part of the recruitment and selection process. We value diversity and inclusion in our workplace and want to ensure that all applicants have the same opportunity regardless of gender, civil status, family status, sexual orientation, age, disability, race, religious belief, political opinion or membership of the traveller community.