Marketing Associate

OVERALL ROLE OBJECTIVE:

To support the Global Marketing Manager in the implementation of the annual marketing plan for Almac Pharma Services to generate customer centric growth.

The Marketing Associate will be expected to collaborate with a range of internal stakeholders and work closely with the Almac Group corporate marketing team to produce and drive delivery of marketing tactics on a daily basis and support in market activities.

The post holder will support:

1.        Support the implementation of key elements of the marketing plan for Almac Pharma Services’ business with direction and support from the Almac Pharma Services’ Global Marketing Manager.

2.        Work closely with the Market Insights team to conduct key market research activity to help inform and guide the development of Almac Pharma Services’ services, including Industry trends, Competitor intelligence and client insights.

3.        Laise with technical and subject matter experts across the business to assist with the generation of thought leadership articles, blogs, case study and brochure material to ensure accurate reflection of developments and alignment with business objectives.

4.        Actively collaborate with all Business Development Managers and Project Managers to support client-facing meetings and calls, identify issues and opportunities and ensure teams are equipped with relevant, up-to-date materials including slide decks, brochureware and other key materials.

5.        Alongside Almac Pharma Services’ Inside Sales Specialist, support the generation of appropriate multi-channel communication campaign activity to promote Almac Pharma Services’ services to target markets including:

·        Targeted eMail (eDM) activity

·        Advertising & profiles

·        Website Management

·        Digital Marketing

·        PR

·        Social Media

6.     Liaise directly with Corporate Marketing Events team to manage and execute the Almac Pharma Services’ global conference and events schedule including:

·        Booking events

·        Agreeing speakers and topics

·        Event logistics including merchandise inventory

·        Engaging with Almac Pharma Services’ Business Development Managers and relevant SMEs

·        Event promotion

7.     Support Almac Pharma Services’ Inside Sales Specialist to manage CRM system, leads and prospecting activities.

8.     Effectively monitor and report on analytics information e.g. HubSpot, Google Analytics, Salesforce and other sources to track ROI and make recommendations to improve marketing performance and key measurement metrics.

9.     Liaise with external agencies and Corporate Marketing to generate brand compliant material to deliver agreed campaigns as per the marketing plan.

10.  Work closely with Corporate Marketing team and internal Almac Pharma Services’ teams to ensure the Almac Pharma Services’ messaging and positioning meet communications needs, are brand compliant, and support the company’s overall growth strategy.

11.  This role may require international travel and coverage beyond normal working hours and it is a condition of your employment that you are able to fulfil this requirement

12.  Perform other projects and duties as requested or assigned.

QUALIFICATIONS

BA or BSc degree qualification (or equivalent) in Marketing / Communications / Business studies

EXPERIENCE

Experience working in Marketing role, delivery of campaigns and initiatives, working with agencies.

Awareness and experience of all relevant marketing channels

Experience of creating engaging content

KEY SKILLS

Strong communication & interpersonal skills

Strong Microsoft Office skills

Analysing and reporting skills with excellent attention to detail

Ability to manage own workload

Ability to work within cross-functional teams

Ability to establish and maintain effective working relationships with co-workers, managers and clients