Junior Brand Manager

Job Description

We are currently looking to hire a talented Junior Brand Manager (JBM). This is a fantastic opportunity for a Junior Brand Manager (JBM) or Brand Manager (BM) to work as part of the dynamic Ireland Marketing team working on the Cadbury Singles and Candy Portfolio, working on a range of projects and workstreams across the full marketing mix. You will have exposure to regional and global teams and a great opportunity to develop a well rounded marketing profile in a fast paced environment.

Collaborating with cross-functional regional teams, you will implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities.

How you will contribute

You will work with others to execute the brand strategy for designated market leading brands (e.g: Cadbury singles portfolio, Sour patch kids and The Natural Confectionery Company) develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans.

You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance.

Based on your strong understanding of consumer insights, brand strategy and positioning, you will help develop integrated marketing communications and 360 degree campaigns.

Responsibilities

 Business Planning

• Leading situational analysis, strategy development and recommending growth plans for both the Chocolate Singles and Candy portfolio
• Leading Candy portfolio
• Support development of financial bridges and aligning growth targets with sales company
• Presentation and alignment of plans with key stakeholders
• Ensuring marketing inputs are available for monthly forecast review meetings.
• Management of A&C budget

Integrated Marketing Communication for Chocolate & Candy

• Full mix responsibility developing integrated 360 marketing activations for market leading brands such #1 Cadbury Dairy Milk impulse range, and candy portfolio.
• Leading cross agency teams from brief through to execution
• Developing consumer plans that are routed in strong consumer insight
• Managing agency relationships – advertising, media, experiential, PR, digital

NPD Launches & Projects

• Developing the business case to drive growth & margin
• Leading the internal project planning process (with cross functional team)
• Developing the launch plan – marketing and trade activation
• Setting launch KPI’s and tracking in market results

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Strategic thinking
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

Extra Ingredients you will bring

• Proven track record within a JBM/BM role in a FMCG context.
• Commercially astute with P&L experience.
• Innovation and project experience required.
• Strategic thinker with the ability to take insights and translate into actionable business initiatives.
• Agency management and ATL experience required.
• Learns quickly when facing new problems, enjoying the challenge of unfamiliar tasks and open to change + standing alone.
• Ability to building strong personal relationships & leverage relationships to deliver strong business results.
• Educated to at least degree level or equivalent, a marketing degree or relevant business experience required.
• Nielsen and Kantar experience.

Relocation Support Available?

No Relocation support available

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!