Jameson International Brand Ambassador

Are you a creative, innovative, self-starter looking to launch your career in marketing on an international stage?

You are? Great! Then you’ve come to the right place!

Jameson International Brand Ambassador Programme

The Jameson International Brand Ambassador Programme was established in 1991 and over 500 graduates have been successfully placed since then. The programme is an integral part of Jameson’s global strategy & has served as a starting point for many within Pernod Ricard. We currently have over 70 Brand Ambassadors placed in over 40 markets worldwide.

Jameson Brand Ambassador

The Jameson International Brand Ambassador Programme offers candidates the opportunity to work as a Jameson Brand Ambassador in an international market. As part of the Jameson International Marketing Team (IMT) you will join the local Pernod Ricard marketing team in the country you will be based. As a Jameson Brand Ambassador, you will kick start your career in marketing & hone your commercial instincts on a global stage, working for the world’s bestselling Irish whiskey brand abroad. For many it will be the first step on a lifelong journey within Pernod Ricard.

Following 3-weeks of training in both our head office in Dublin & the Irish Whiskey Academy in Midleton, Cork, you will travel to the market location of your placement & work across a wide range of marketing activities such as brand activation, event planning, brand education, mentoring & sales and marketing. You will work with your local Pernod Ricard team and off your own initiative, & be on first name terms with bartenders, distributors, partner agencies & event organisers.

What does the role of Jameson Brand Ambassador involve?

80-90% field based:

You’ll share your new-found whiskey wisdom with new faces all around the world, educating consumers, distributors & sales teams about the history, heritage & craft credentials of Jameson Irish Whiskey. Supporting the brand’s creative activities will keep your days varied & exciting.

10-20% office based:

Supporting your local Pernod Ricard marketing team in the planning, execution & evaluation of Jameson activations will bring both you & the brand to new places. This will encompass certain formalities, including expenses, monthly reports, and market insights.

Core areas of the role include:

Brand Education - support local sales team in educating staff in key trade accounts with a focus on bartender education in key outlets. Identify & conduct tastings / education for groups of key influencers & target consumers to ensure a comprehensive understanding of the Jameson brand history, heritage & production process, including key differentiating qualities in respect of main competitor brands.

Brand Development - in partnership with the local brand and sales teams and in line with the local brand plan, identify and target Jameson on-trade accounts to build brand awareness and identify brand development opportunities. Led by the local brand team and based on the local activation plan, build relationships and development plans for each target outlet, including consumer and trade promotions, bar staff education, brand visibility, etc. Recruit and convert key influencers and target consumers to the brand through trials. Identify relevant opportunities for brand development, such as trade associations, relevant events, etc., and present such ideas to the local brand team

Content Creation - draw on your creative side to capture high quality on-brand content to share on local & global brand channels.

Direct support to Jameson Brand Team - support in implementation, tracking & evaluation of planned on-trade activity. Provision & presentation of Jameson best practice to assist in design & implementation of key on/off trade activities & activations. Provision of market intelligence, investigating, analyzing & reporting on key competitor activity & market trends

What do we look for?

• • Creative, innovative, self-starter – at Irish Distillers we call this ‘Serious Character’
  • 3rd level qualification
  • Full clean driver’s license mandatory
  • Legal right to work in Ireland
  • Outgoing, sociable personality with strong communication & presentation skills
  • Good team player, creative, innovative & collaborative
  • Independent, self-motivated & can work off your own initiative
  • Reliable & hard working
  • Able to adapt to new countries, cultures, & situations
  • Trade experience favourable, but not essential
  • Experience / interest in travel
  • Interest in Music, Art & Culture an advantage

About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits & wines & makers of some of the world’s most well-known & successful Irish whiskeys. Led by Jameson our brands are driving the global renaissance of Irish whiskey & are exported to over 130 markets across the globe. At the core of everything we do is a passion for our craft, a commitment to sustainability & an ambition to create drinks that can be enjoyed the world over.

Irish Distillers is part of Pernod Ricard, the No.2 worldwide producer of wines & spirits. Its portfolio includes renowned brands such as Absolut vodka, Chivas Regal, Martell cognac, Havana Club rum, Beefeater gin, Jacob’s Creek and Brancott Estate. Pernod Ricard’s brands are distributed across 160+ markets, sixteen of which were named among the Top 100 Spirits in the World by Impact.

What we offer

We understand our people are our special ingredient. We treat our employees with respect & offer an environment that is engaging, supportive & collaborative. We understand that colleagues require different supports at different stages of their working lives & our benefits, perks & programmes look to support your employee journey. We want to make you feel recognised & valued for your contribution to our shared success. For the Jameson International Brand Ambassador Programme these include:

• • Two return flights to Ireland per year (for business purposes)
  • 3-week induction training programme across our 3 main locations in Dublin & Cork
  • Company Car (where applicable in market)
  • Competitive salary
  • Laptop & mobile
  • Initial 13-month contract with an opportunity to extend for a further 12-24 months (performance dependent)
  • Allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
  • Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body & Mind.

Our Leadership Attributes

• • Grow Diverse Teams: Leverages & values diversity of profiles to build empowered teams and develop talents creating a sense of belonging in an environment that promotes the Pernod Ricard values
  • Bold & Agile: Decisive & courageous even in the face of difficult & complex situations & always learns from past experiences. Steps up to address difficult issues, saying what needs to be said in a respectful way
  • Consumer Centric; Develops customer/consumer intimacy with a focus on technology to innovate & create more value for the consumer & Pernod Ricard.
  • Open & Authentic; Role models who instil trust, engage teams by giving & receiving feedback & constantly fostering open dialogue.
  • Growth Mindset; Forward thinking; embodies a vision that translates into inspiring strategies. Thrives in a complex & changing world deploying resources effectively & efficiently.
  • Deliver through Collaboration; Achieves results while balancing rigorous planning and flexible transversal collaboration. Builds partnerships & works collaboratively with others to meet shared objectives

Like a well-blended whiskey, we believe that diverse perspectives make us better and we welcome people from all backgrounds & experiences to create together the spirit that makes us great.