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Fashion Communications Assistant

PennysDublinFull-time

Fashion Communications Assistant

Primark exists to serve the ‘Savvy Shoppers’ of the world, creating MAXIMUM JOY AT MINIMUM COST. We make LOOKING GOOD and FEELING GOOD cost less. With a culture of maximum care: for our customers and colleagues, our partners and the planet. With minimum waste, damage or disrespect. We are PRIMARK.We are a £9bn+ turnover business with operations across 400+ stores and 16 international markets (and growing). Over the past 15 years, we’ve transformed into a true Retail giant with a global footprint that covers 16 selling markets and now employs over 80,000 colleagues worldwide.The Fashion Communications Assistant is a key member of the Global Fashion Communications PR team. Based in the Primark HQ in Dublin and working closely across offices with Fashion Communications Co-ordinators and Officers, the Fashion Communications Assistant will ensure the day-to-day elements of the Fashion Communications office are working efficiently and effectively. This person will be responsible for the co-ordination of the press office, showroom and content studio; focusing on the management of samples, image databases to influencer activations.

What You’ll Get

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you firstSome of our benefits are:

  • 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
  • Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
  • Primark Perks – Discounts with some local partner business to our offices
  • What You’ll Do:

    In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

  • Manage and maintain the online image banks regularly (PR shots, Digital DAM, iHeart) and update the wider team
  • Research necessary collateral for press events proposals and seasonal trend activations
  • Write all types of effective PR materials including drafting press releases, event running orders, briefing documents
  • Be highly proficient at pitching to online press, print and influencers
  • Compile fashion and news alerts for global markets and keep an updated calendar of communications in line with wider brand communications marketing calendar
  • Support on the implementation of PR strategies in line with global and local marketing calendars
  • Managing of media and influencer gifting, seeding and production of goody bags for media and events
  • Coordinate the day-to-day management of PR samples and sending to media, influencers, external agencies and other Primark international showrooms
  • What You’ll Bring

    Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

  • Graduate with a fashion based or PR and marketing qualification
  • At least 1 year’s work experience working at a PR agency or in-house on a PR/Marketing team
  • Keen awareness and interest in the social influencer landscape
  • Knowledge of MS Word, Excel, Outlook are essential
  • Adobe Photoshop and InDesign knowledge would be a beneficial asset
  • Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented professionals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.Apply to be part of our future and we’ll help you develop yours.If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

    All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

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