Digital Marketing Manager

We are looking for a qualified and innovative Digital Marketing Manager to join our award winning team.

Set within 500 acres of Kilkenny countryside, Mount Juliet Estate comprises two impressive five-star hotels – the historic Manor House and contemporary Hunter’s Yard. Part of the Autograph collection by Marriott, our luxurious estate is home to a Jack Nicklaus signature designed championship golf course, The 2021 and 2022 Irish Open and the Michelin-starred Lady Helen restaurant.

At Mount Juliet Estate we’re united in our values, following a People First strategy and culture of Collaboration and a can-do approach are the cornerstones of our diverse, ambitious and welcoming workforce. An extraordinary destination, we are seeking extraordinary talent to join our award-winning team.

Responsibilities:

Working with the Director of Sales and Marketing to deliver the digital marketing strategy and business objectives.

Manage digital advertising campaigns, including pay-per-click (PPC), display advertising and PMAX to drive traffic and conversions. Monitor advertising budgets and ROI, adjusting strategies as needed for optimal performance.

Manage and grow the hotel's presence on key social media platforms (e.g., Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn) to build a strong online community.

Create and implement social media campaigns to promote overnight stays and promotions.

Maintenance of the hotel website. Optimise and update content to improve search engine rankings.

Develop engaging and compelling content for the hotel's website, social media platforms, and other digital channels.

Develop and execute targeted email marketing campaigns to engage with existing and potential guests.

Manage business listings on OTAs and partners to promote the estate.

Assist in the development and creation of new hotel printed and digital brand collateral across the estate.

Utilise analytics tools to track and analyse key performance indicators (KPIs) for all digital marketing efforts.

Stay abreast of industry trends and emerging digital marketing technologies to ensure the hotel's competitiveness in the market.

Flexibility to support departments as requested.

Qualifications:

Bachelor's degree in Marketing, Digital Marketing, or a related field.

Proven experience in digital marketing, preferably within the luxury hospitality industry.

Strong understanding of digital marketing channels, tools, and best practices.

Exceptional written and verbal communication skills.

Experience with WordPress is preferable.

Proficiency in SEO, SEM, social media advertising, and email marketing.

Creative thinking and a keen eye for design aesthetics.

Analytical mindset with the ability to interpret data and derive actionable insights.

Familiarity with luxury branding and a passion for delivering exceptional guest experiences.

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