Assistant Manager

Reports to: Store Manager

This role will:

• Work closely with the Store Manager to set the store vision and direction. Drive continuous improvement and maintain a forward-thinking approach to deliver strategic goals in store. Act as a role model, lead and coach the store team to provide exceptional store environment and customer experience while optimising sales

Key Responsibilities:

Sales & Customer Experience

• Collaborate with the Store Manager to achieve the sales budget, and to maximise sales within each department, by using all available tools to reach and exceed targets
• Manage commercial planning, planograms and period layout plans across all departments and drive daily, weekly and periodic commercial performance with the store team
• Drive improved availability in-store with a consistent focus on size and option control to meet customers’ expectations
• Lead your team to build optimal stock levels and coach where necessary by reviewing the Stock Replenishment System
• Support the Store Manager to manage the resource planning and scheduling process to deliver the right people in the right place at the right time and within agreed budgets
• Provide coaching to team members by daily observation, in the moment feedback, support and recognition to deliver excellent customer service and colleague experience
• Lead the store team to create inspiring displays which enhance the customer experience attracting footfall and sales
• Manage customer complaints and queries in the first instance with a view to resolving them in line with our customer promise

People

• Lead and support the store management team to recruit, develop and retain a high performing and engaged team
• Support the Store Manager with succession planning to develop talent pipelines
• Inspire the store management team to create a great place to work where communication and engagement are consistently delivered including cascading relevant information to store teams (Primark Way of Communicating)
• Communicate and promote Primark’s ethical, environmental and charitable initiative ‘Primark Cares’ and support the ‘Step Up’ Programme to make a positive impact in your store’s local community
• Act as a role model to your team maximising team engagement and performance through coaching, sharing and celebrating success
• Inspire and motivate a high performing team through regular feedback to drive a culture of continuous improvement and deliver a great in store experience
• Leverage the performance and potential of your team by identifying and improving talent with regular feedback
• Support the store management team and collaborate with the People & Culture team on Employee Relations matters and performance management
• Manage Workday effectively by responding to requests within timescales and activating system delegation to other managers in your absence

Operations / Cost Control

• Lead and coach the store team to achieve excellence in operating standards in line with ‘The Way We Work’ manual
• Develop your team to effectively use the Stock Replenishment System (PSR) and review orders to support commercial planning
• Demonstrate robust knowledge of ‘The Way We Work’ manual and its application in store
• Accountable for management of the stockroom and all stockroom standards, policies and procedures
• Assist the Store Manager with protection of people, property and premises by securing cash, stock and property. Key holder responsibility including availability for emergency call outs
• Collaborate with the store management team to support the Store Manager with the daily running of the store (and deputise when required)
• Support the daily running of the store by adhering to all Primark’s policies and procedures
• Support the Store Manager in creating a culture of safe working, by enforcing and implementing all EHS policies, procedures and processes, proactively mitigating hazards and unsafe employee behaviours, that may arise

Skills & Experience

• Strong people leadership and management skills with experience of developing teams through coaching and empowering them to deliver a great shopping experience
• Ability to engage and influence stakeholders through excellent communication skills
• Commercially astute with the ability to improve sales and exceed targets by analysing reports, monitoring patterns, and using systems and tools
• Experience of delivering excellence in customer service and store standards by developing others, setting and communicating clear expectations and encouraging, motivating and celebrating success
• Demonstrable experience in Primark having reached Department Manager level or previous experience of a similar level gained within a high volume, fast paced environment

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